Recently at AKQA we pitched some digital ideas for Durex. Unfortunately due to the obvious, I can't show you any of that, hopefully it will surface some time very soon. But whilst 'researching' over the last couple of weeks I came across this from Süperfad.

Coming up with great ideas for selling safe sex is in fact harder than you think. But this animation is spot on its simplicity & humor...guaranteed to get a snigger every time.....Get it on!

(Back...)