Just when you thought you haven’t heard from Matt Pyke for a while, he returns with a series of animations which play a huge part in MTV’s new rebrand.

Matt seems to have taken his Universal Everything project ‘Advanced Beauty’ to the next level in the new ‘Sweetheart’ ident, featuring thousand of sweets in true pop art style. And then injected a bit of humor into the brilliantly titled ‘Mr Furry’. And as ever working with his brother Simon from Freefarm to provide the soundtracks.

Check them all after the jump.