Great new 360˚ stop motion animations created for Nike Sportswear by colleagues at AKQA. Play with them all here.

Following on from the beautiful video from Droga 5. Puma release the website to support the L.I.F.T campaign. Weigh up the everyday objects against the 173g Puma L.I.F.T.

More noise from the Adidas Originals camp. The second part of the the ‘House Party’ film has been floating around for a few months now. Directed by Nima Nourizadeh, the spot comes close to capturing the ‘original’ house party vibe. Featuring guest appearances from Adidas’s long list of sponsors - Mark Gonzales, Method Man, Missy & Run DMC amongst others.

It looks like a big year for Adidas Originals. Their recently released and highly sought after Originals by Original range has turned many heads. Designed by Kazuki, one part of the legendary japanese Fragment design team.

There are also whispers of part three of the now infamous collaboration with Tokyo’s premium street wear label - Neighborhood.

The full length version of House Party has just been released. Check it after the jump.
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Adidas Originals seem to be making alot of noise again recently. There relationship with Manchester has alway been strong, so this secret pop-up event with The Ting Tings was no suprise, although the format itself was pretty different. Ticket holders were given a full white Adidas tracksuit to wear, matching headgear and a whole heap of paint and then encouraged to get ‘creative’ throughout the gig.
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Nice new spot from Puma. Constructed from a clever studio set up of layered projections, and synced dance movements revealing several virtual Puma outfits. Created by New York’s Droga5.(More...)

With the closure last year of Nike’s only London based Tier ‘zero’ account at Foot Patrol, it has left a huge hole in the market. Enter Nike’s own 1948 concept store on Batemans Row, Shoreditch. The space itself features a neon football pitch suspended from the ceiling, and a rubber floor made from over 15,000 recycled sneaker soles. More in depth images and info to follow later this week....

This video has recently appeared on YouTube, showing Michael Jordan in what seems to be either an Ad for a forthcoming shoe, or a trailer for a new movie. Either way it looks good.(More...)