Nike 1948



With the closure last year of Nike’s only London based Tier ‘zero’ account at Foot Patrol, it has left a huge hole in the market. Enter Nike’s own 1948 concept store on Batemans Row, Shoreditch. The space itself features a neon football pitch suspended from the ceiling, and a rubber floor made from over 15,000 recycled sneaker soles. More in depth images and info to follow later this week....